taking action

We are heading into what may be the strangest Fall planning season in our history. As we wrap up 2020 (a year NOBODY could have planned for), we now face the arduous task of planning for 2021 with so many unknowns lying ahead.

In the coming months, you will hear from other Agents, industry leaders, and outside โ€œbusiness gurus.โ€ Many people get excited about a lot of ideas. But unfortunately, all these ideas can push off their to-do lists, if not completely disregarding them as being unfeasible or unrealistic.

Research by psychologists Arie Kruglanski, Tory Higgins, and their colleagues suggests that we have two complementary motivational systems: the โ€œ๐˜๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด” system and the โ€œ๐—ฑ๐—ผ๐—ถ๐—ป๐—ดโ€ system โ€” and weโ€™re generally only capable of using one at a time.

๐—œ๐—ณ ๐˜†๐—ผ๐˜‚ ๐˜๐—ฒ๐—ป๐—ฑ ๐˜๐—ผ ๐—ณ๐—ผ๐—ฐ๐˜‚๐˜€ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ผ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ, ๐˜†๐—ผ๐˜‚ ๐˜„๐—ถ๐—น๐—น ๐—ด๐—ฒ๐˜ ๐—ฐ๐—ฎ๐˜‚๐—ด๐—ต๐˜ ๐˜‚๐—ฝ ๐—ถ๐—ป ๐—ฎ ๐—น๐—ถ๐—ณ๐—ฒ ๐—ผ๐—ณ ๐—ถ๐—ป๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป. Thinking alone will not get you there.

๐—ง๐—ต๐—ฒ ๐—ผ๐—ป๐—น๐˜† ๐˜„๐—ฎ๐˜† ๐˜๐—ผ ๐—บ๐—ผ๐˜ƒ๐—ฒ ๐—ณ๐—ผ๐—ฟ๐˜„๐—ฎ๐—ฟ๐—ฑ ๐—ถ๐˜€ ๐—ฏ๐˜† ๐˜๐—ฎ๐—ธ๐—ถ๐—ป๐—ด ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป.

Itโ€™s what you DO that will ultimately define who you are and what you accomplish in life, not what you THINK ABOUT doing. Thomas Jefferson once said, โ€œ๐˜‹๐˜ฐ ๐˜บ๐˜ฐ๐˜ถ ๐˜ธ๐˜ข๐˜ฏ๐˜ต ๐˜ต๐˜ฐ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ ๐˜ธ๐˜ฉ๐˜ฐ ๐˜บ๐˜ฐ๐˜ถ ๐˜ข๐˜ณ๐˜ฆ? ๐˜‹๐˜ฐ๐˜ฏโ€™๐˜ต ๐˜ข๐˜ด๐˜ฌ. ๐˜ˆ๐˜ค๐˜ต! ๐˜ˆ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ฅ๐˜ฆ๐˜ญ๐˜ช๐˜ฏ๐˜ฆ๐˜ข๐˜ต๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฅ๐˜ฆ๐˜ง๐˜ช๐˜ฏ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ.โ€

My challenge for you is this. ๐—•๐—˜ ๐—” ๐——๐—ข๐—˜๐—ฅ. DO what you think about doing. ๐——๐—ข ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚ ๐˜€๐—ฎ๐˜† ๐˜†๐—ผ๐˜‚โ€™๐—ฟ๐—ฒ ๐—ด๐—ผ๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ฑ๐—ผ. Stop talking about what needs to be done.

Being a doer instead of just a thinker requires a great deal of discipline and commitment.

Doing involves risk, but itโ€™s the only way to make progress. If you are not willing to leave your comfort zone, look silly, sound choppy, and flat-out fall on your face, then youโ€™ll never get past the โ€œthinkingโ€ stage.

๐—ง๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐˜๐˜„๐—ผ ๐˜๐˜†๐—ฝ๐—ฒ๐˜€ ๐—ผ๐—ณ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ถ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ: ๐˜๐—ต๐—ผ๐˜€๐—ฒ ๐˜„๐—ต๐—ผ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ป ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ผ๐˜€๐—ฒ ๐˜„๐—ต๐—ผ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—ฒ๐˜…๐—ฐ๐˜‚๐˜€๐—ฒ๐˜€. As we enter this Fall planning season and you are serious about getting something done, identify your WHY behind the importance of it, otherwise, your excuses will constantly convince you why it canโ€™t be done.

Actions you take beat life-changing intentions. You can never get real progress if you donโ€™t take action.

Our industry is loaded with โ€œself-help junkies.โ€ Agency owners who cannot wait to read the next book, listen to the next podcast, attend the next seminar. They have notebooks loaded with tremendous thoughts, systems, processes, tips, tricks, and mindsets that collect dust and take up space on their shelves. All of the self-help content in the world canโ€™t save you if you never take action.

Thinking about doing is more exhausting than doing. All of those dusty notebooks on your shelf and written out plans and ideas without taking action or implementation are actually making you anxious and stressed. They serve as a constant reminder that you have something to start, but never did. Continuous improvement and failing forward will always trump a list of perfect ideas.

The reality is, most things on your to-do list wonโ€™t be done. Take them off your list or maintain the healthy habit of doing something about them every day. Being overwhelmed with many things to do and no sense of priority (no deadlines) usually means nothing will get done.

So, as we enter this โ€œFall Planningโ€ season I encourage you to embrace these words: ๐—Ÿ๐—˜๐—ฆ๐—ฆ ๐—œ๐—ฆ ๐— ๐—ข๐—ฅ๐—˜.

The reality is, you already know WHAT you need to do and for the most part, you know HOW to do it. Iโ€™m not saying there isnโ€™t a time and place for thinking and planning, but I am saying that too many Agents spend a disproportionate amount of time in that place. In fact, Iโ€™d label it as an unhealthy amount of time.

๐—œ ๐—ฐ๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐˜€๐—ต๐—ถ๐—ณ๐˜ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—ง๐—›๐—œ๐—ก๐—ž๐—œ๐—ก๐—š ๐˜๐—ผ ๐——๐—ข๐—œ๐—ก๐—š ๐˜๐—ต๐—ถ๐˜€ ๐—™๐—ฎ๐—น๐—น.

Not only is doing easier than thinking about doing, but doing also gives you the ability to check something off your to-do list, giving you a sense of progress, engagement, fulfillment, and accomplishment.

Stick to the basics, execute at a high level on what you already know, and build that crucial momentum heading into 2021.