As Agency Owners it’s โFall Planโ time.
I’ve found that uncovering answers to ๐ฑ ๐ธ๐ฒ๐ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป๐ can be instrumental in guiding me towards my goals for the next year, and they can be helpful to you as well… whatever your goals may be.
๐ญ. ๐๐ผ๐ฒ๐ ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฝ๐น๐ฎ๐ป ๐๐ฒ๐ ๐๐ผ๐ ๐๐ฝ ๐ณ๐ผ๐ฟ โ๐ฝ๐ฟ๐ผ๐ณ๐ถ๐โ ๐ผ๐ฟ โ๐ฝ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐?โ
Hopefully, you understand that all we truly own at our agencies are NET PROFITS. However, when we realize (or donโt realize) those profits is a business decision we each must make.
Each market is different, each team is different, each book size and tenure is different so these arenโt โone size fits allโ answers. ๐ฝ๐๐จ๐๐ ๐ค๐ฃ ๐ฎ๐ค๐ช๐ง ๐ฅ๐๐ง๐จ๐ค๐ฃ๐๐ก ๐จ๐๐ฉ๐ช๐๐ฉ๐๐ค๐ฃ ๐ฌ๐๐๐ฉ ๐๐จ ๐ฉ๐๐ ๐๐๐จ๐ฉ ๐ฅ๐ก๐๐ฃ ๐ค๐ ๐๐ฉ๐ฉ๐๐๐ ๐๐ค๐ง ๐ฎ๐ค๐ช ๐ฌ๐๐๐ฃ ๐๐ฉ ๐๐ค๐ข๐๐จ ๐ฉ๐ค ๐ฉ๐๐๐ข, ๐ข๐๐ง๐ ๐๐ฉ๐๐ฃ๐ ๐๐ฃ๐ ๐๐ง๐ค๐ฌ๐ฉ๐ ๐จ๐ฉ๐ง๐๐ฉ๐๐๐ฎ?
Are you in a situation where your plan should create an immediate impact on your bottom line (profit)? Or are you prepared to re-invest those dollars to load the boat today with the expectation of even larger revenue results in the future (project)?
Ideally, if you can balance the two by realizing profits today while still setting yourself up for growth into the future thatโs a Home Run! But again, every situation is different.
๐ฎ. ๐ช๐ต๐ฎ๐ ๐ถ๐ ๐๐ผ๐๐ฟ โ๐ช๐ต๐?โ ๐ช๐ต๐ฎ๐ ๐ถ๐ ๐๐ผ๐๐ฟ โ๐ฃ๐๐ฟ๐ฝ๐ผ๐๐ฒ & ๐ฃ๐ฎ๐๐๐ถ๐ผ๐ป?โ
We all had different reasons driving us to open our agencies. Perhaps those reasons are the same today as they were on day one. Or, maybe those reasons have evolved through the years. Either way, itโs crucial that you answer the question, โ๐๐๐ค ๐๐ข ๐ ๐๐ค๐๐ฃ๐ ๐ฉ๐๐๐จ ๐๐ค๐ง?โ And then follow that up with โ๐๐๐ฎ ๐๐จ ๐๐ฉ ๐๐ข๐ฅ๐ค๐ง๐ฉ๐๐ฃ๐ฉ ๐๐ค๐ง ๐ข๐ ๐ฉ๐ค ๐จ๐ช๐๐๐๐๐?โ
When you understand your WHY, PURPOSE and PASSION then it becomes a lot easier and more exciting to get out of bed and tackle the opportunities you have in front of you.
๐ฏ. ๐ช๐ต๐ฎ๐ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ฏ ๐ ๐ข๐ฆ๐ง ๐๐ฆ๐ฆ๐๐ก๐ง๐๐๐, ๐ ๐จ๐ฆ๐ง ๐ช๐๐ก ๐ฎ๐ฟ๐ฒ๐ฎ๐ ๐ณ๐ผ๐ฟ ๐ฌ๐ข๐จ, ๐๐ต๐ฒ ๐๐๐ข ๐ผ๐ณ ๐๐ผ๐๐ฟ ๐ฎ๐ด๐ฒ๐ป๐ฐ๐ ๐๐ผ ๐ฒ๐ ๐ฒ๐ฐ๐๐๐ฒ ๐ผ๐ป ๐ฎ๐ ๐ฎ ๐๐๐๐ ๐๐๐ฉ๐๐ ๐ถ๐ป ๐ผ๐ฟ๐ฑ๐ฒ๐ฟ ๐๐ผ ๐ฎ๐ฐ๐ต๐ถ๐ฒ๐๐ฒ ๐๐ผ๐๐ฟ ๐ด๐ผ๐ฎ๐น๐ ๐ถ๐ป ๐ฎ๐ฌ๐ฎ๐ญ?
I speak to Agents all over the country and the #1 mistake I see those who are struggling make is this: they try to do TOO MUCH! LESS is MORE when it comes to productivity. When you try to be all things, to all people, all of the time itโs a recipe for disaster and ultimately rather than pleasing everybody you end up satisfying NONE of them, including yourself.
Write down the 3 most essential things that when executed at a high level, nothing else can prevent you from hitting your goals. Then, every single day with laser-like focus, simply work your butt off to WIN those three areas.
Anything that does not move you closer to dominating in one of those three areas simply say NO! Or delegate it to somebody else in your office. Your time is limited, itโs valuable and it shouldnโt be wasted doing anything that is not essential CEO work.
๐ฐ. ๐๐ผ๐ ๐ฐ๐ฎ๐ป ๐ ๐ฎ๐ฑ๐ฑ ๐ป๐ฒ๐ ๐ถ๐ป๐ถ๐๐ถ๐ฎ๐๐ถ๐๐ฒ๐ ๐๐ผ ๐ถ๐บ๐ฝ๐ฟ๐ผ๐๐ฒ ๐บ๐ ๐ฎ๐ด๐ฒ๐ป๐ฐ๐ ๐๐ถ๐๐ต๐ผ๐๐ ๐ฑ๐ถ๐๐ฟ๐๐ฝ๐๐ถ๐ป๐ด ๐บ๐ ๐ฐ๐๐ฟ๐ฟ๐ฒ๐ป๐ ๐ณ๐น๐ผ๐?
Again, this is a common mistake for Agents. There are tens of thousands of Agency owners out there who combined have over 100,000 different thoughts, ideas, systems, processes, mindsets and mantras. Most of them are FANTASTIC ideas and they work, but you cannot implement all of them at once. I recently spent 6 hours speaking to a group of agents and I literally counted 112 different ideas that I shared. My challenge to that group and to you as well is this.
Be an 1800s gold miner. Go ahead and throw all of these different ideas into your sifter, but then shake it, keep the two or three golden nuggets you find and throw away the rest with the dirt. Identify the areas your agency is doing well and DONโT CHANGE THEM! Donโt disrupt that flow. Instead, just make a few minor tweaks to the other areas. Oftentimes we overwhelm our teams by making wholesale changes. My challenge to you this year is to throw away the dirt and keep the gold.
๐ฑ. ๐๐ผ๐ ๐๐ถ๐น๐น ๐๐ผ๐ ๐ต๐ผ๐น๐ฑ ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ ๐ฎ๐ฐ๐ฐ๐ผ๐๐ป๐๐ฎ๐ฏ๐น๐ฒ ๐๐ผ ๐๐ผ๐๐ฟ ๐ฎ๐ฌ๐ฎ1 ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฝ๐น๐ฎ๐ป?
Weโve all muttered some form of these words in the past โnobody is as tough on me as I am!โ Iโm calling BS.
If we are being honest, we are the first to give ourselves a pass when things become difficult. And we are masters at justifying the reasons why.
If you are going to be at the gym every single morning for a 5 AM workout, you need to know that somebody else will be there waiting for you.
You need an accountability partner.
Find somebody who will hold you accountable to your 2020 business plan goals. Somebody who cares enough about you to look you in the eye and challenge you to do better. Somebody who wonโt take your BS excuses as to why you are slacking. Then, you have to be that person for them too.
Answer these 5 questions, take consistent action and ๐๐ข๐ ๐๐ก๐๐ง๐ your market in 2021!
