Insurance office catchphrases. Do you have one?
In my opinionโฆ.every successful agency needs one or two.
What is your battle cry when things get tough?
What is your go-to phrase when there seems to be no answers or solutions to a problem?
Catchphrases are important because they can help form a bond amongst your team. And they guide you as a producer. Weโve had a few through the years at my agency, but one of our most recent we stole from Dr. Kevin Elko.
๐ฆ๐ผ ๐๐ต๐ฎ๐? ๐ก๐ผ๐ ๐๐ต๐ฎ๐?
At first, it might not seem like much of a catchphrase. And to some it might even sound a bit cold, nothing to rally about.
But the truth is we are in a business that is not for the weak. We see people fail and quit in this industry every single day. And there are things happening all around us that might not be in our favor, that we arenโt happy about, that we donโt think is fair.
๐ฆ๐ผ ๐๐ต๐ฎ๐? ๐ก๐ผ๐ ๐๐ต๐ฎ๐?
Our rationale around it: Whatever it is, you can get over it and move on or you can let time pass you by as you sit and grumble about it and let the negative take you over.
Every single day at our insurance agencies things change or things happen that we wish didnโt:
- The customer doesnโt call you back.
- Prospect โno showsโ for an appointment.
- You ran five quotes and didnโt see any of them.
๐ฆ๐ผ ๐๐ต๐ฎ๐? ๐ก๐ผ๐ ๐๐ต๐ฎ๐?
- The customer hollered over a billing issue.
- The customer isnโt happy about a claim experience.
- One of your biggest households just got dropped.
๐ฆ๐ผ ๐๐ต๐ฎ๐? ๐ก๐ผ๐ ๐๐ต๐ฎ๐?
- You woke up with a headache.
- You have a billing issue of your own on something.
- You got stuck in traffic and were late for an important meeting.
๐ฆ๐ผ ๐๐ต๐ฎ๐? ๐ก๐ผ๐ ๐๐ต๐ฎ๐?
These four words are our go-to all day long.
If you are going to succeed at your insurance agency (or with anything in life) itโs important to have a short-term memory of the stuff that doesnโt go right every day. Bad things and undesirable results will happen, we know this. The ones who can accept it happened and move on fairly quickly are the ones who are more likely to WIN their day.
๐ฆ๐ผ ๐๐ต๐ฎ๐? ๐ก๐ผ๐ ๐๐ต๐ฎ๐?
Whatโs your office catchphrase? If you donโt have one, make this a fun exercise. Think of all the phrases, comebacks and pick-me-ups you have used at your agency. Pick or vote on your favorites and use them all day long with one another. Use them. Overuse them. And be motivated by them.
