Remember this when working to get insurance leads: the lead indicator we CAN control; the lag we CANNOT.
What does this mean?
It simply means if you keep doing everything right up front (pivoting from service to sales, having the needs-based conversations, educating people on how insurance works when they need it the most, etc.) then you’ll be filling your “lead bucket” which will ultimately lead to lagging results down the road.
A “NO” today is never really a “NO” it’s a “NOT NOW.”
When you do the right thing for people upfront and periodically stay in front of them with follow-ups…they WILL close in the future (even if it’s two years from now).
So get comfortable with the “long game” to get insurance leads.
I know it’s hard because you have monthly goals today, but Future You will appreciate Present You down the road. Keep in mind it is possible to have everything go right today, but the sale doesn’t happen. It doesn’t mean it will never happen. And, that sale down the road will help meet your future goal.
See how our insurance sales program helps other agents get insurance leads and fill their buckets faster and more efficiently.
