5 Tips to Improve Your Voicemail Callbacks

2022-01-29T14:48:29-05:00January 31st, 2022|Work Processes|



Unreturned voicemails — they’re the worst! Yet, it’s pretty common that in the insurance business we don’t get many return calls when we leave a voicemail.

Today we’re sharing 5 techniques that give you the best chance of getting your voicemails returned.

๐—ง๐—œ๐—ฃ #๐Ÿญ. ๐——๐—ผ๐—ปโ€™๐˜ ๐—น๐—ฒ๐—ฎ๐˜ƒ๐—ฒ ๐—ฎ ๐—บ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ!

Sounds strange, right? The truth is the best prospecting technique is perseverance. You should call three to five times before leaving a voicemail.

The key is trying different days and times, always be staggering your attempts.

Didnโ€™t answer Tuesday morning? Try Wednesday afternoon. No luck? Thursday mid-day may be the answer. Scared of calling on Fridays? Donโ€™t be. Friday is the day most people are relaxed and willing to talk.

If you are thinking that once this person does pick up and may be annoyed by seeing your number but no message, be prepared with a script for that tooโ€ฆ

โ€œI didnโ€™t want to bother you with several voicemails, so I decided to try to catch you live instead. I hope that was okay. Anyway, I am glad we are speaking nowโ€ฆโ€

Too many sales reps will make one call and leave a VM the first time and move on. I promise you will have far greater results by using the โ€œperseveranceโ€ method of 3-5 different call times before leaving that message.

๐—ง๐—œ๐—ฃ #๐Ÿฎ. ๐—›๐—ฎ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜ƒ๐—ผ๐—ถ๐—ฐ๐—ฒ๐—บ๐—ฎ๐—ถ๐—น ๐—บ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ ๐˜€๐—ฐ๐—ฟ๐—ถ๐—ฝ๐˜๐—ฒ๐—ฑ ๐—ผ๐˜‚๐˜ ๐—ถ๐—ป ๐—ฎ๐—ฑ๐˜ƒ๐—ฎ๐—ป๐—ฐ๐—ฒ

Nothing will get your message deleted faster than sounding unprofessional and full of โ€œuhsโ€ and โ€œums.โ€

Your VM should contain these three elements:

  • Put the focus on your prospect โ€“ NOT on your product or service.
  • Donโ€™t ever say โ€œIโ€™d like to take some time to learn more about you (or your insurance or whatโ€™s important to you etc.)
  • Always leave your number โ€“ SLOWLY โ€“ two times.

A message all about YOU never works. Many believe a message wanting to โ€œlearn more about themโ€ makes it seem like youโ€™re putting them first โ€“ WRONG! It makes them not want to waste their valuable time to educate YOU on how to sell them something.

And finally, leaving your number too quickly so they cannot jot it down is frustrating. They donโ€™t want to listen to the VM twice.

๐—ง๐—œ๐—ฃ #๐Ÿฏ. ๐—ง๐˜‚๐—ฟ๐—ป ๐—ฎ ๐—ฏ๐—ฎ๐—ฑ ๐—ฉ๐—  ๐—ถ๐—ป๐˜๐—ผ ๐—ฎ๐—ป ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ผ๐—ป๐—ฒ.

Here’s the wrong way:

โ€œHi, this is Scott from State Farm and Iโ€™m calling to see if I can help improve your insurance plan. The reason for my call is to learn a little about your current situation to see if I can save you some money. If you would call me back at 315-555-1212 that would be great. I look forward to hearing from you soon.โ€

This one checks all of the โ€œnot to doโ€ boxes. Instead, try this:

โ€œHi John, this is Scott with your local State Farm Agency here on West Main Street. Iโ€™m calling today because we are seeing a recent trend here in the community that people are paying way too much for their auto insurance. We are not only able to save our customers money, but we improve their coverage and offer the best customer experience in town. To find out how much we can save you just give me a call at 315-555-1212.

Once again, my name is Scott and my number is (read slowly) 315-555-1212. If I donโ€™t hear back from you in a couple of days Iโ€™ll try you back again. Talk to you soon!โ€

This VM is effective because it focuses on the prospect and what you can potentially do for them, your offered local value and left the number twice (and even let them know youโ€™d try again if they donโ€™t call you first).

๐—ง๐—œ๐—ฃ #๐Ÿฐ. ๐—–๐—ผ๐—บ๐—ฏ๐—ถ๐—ป๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฉ๐—ผ๐—ถ๐—ฐ๐—ฒ๐—บ๐—ฎ๐—ถ๐—น๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—˜-๐—บ๐—ฎ๐—ถ๐—น ๐˜๐—ผ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐—บ๐—ฎ๐˜…๐—ถ๐—บ๐˜‚๐—บ ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐—ป๐—ฒ๐˜€๐˜€.

Rule #1 in marketing is rep-e-ti-tion. Heck, we do it nationally. I’m pretty sure every human alive has heard of State Farm, right? So why is it that we still spend over a billion dollars each year to advertise? Top of mind awareness. Repetition works!

First: Try to reach them 3-5 times without leaving a VM

Week 1: Leave a VM and follow it up with an e-mail that same day. Then, leave a second VM later that week.

Week 2: Send e-mail #2 and a VM later that week.

Week 3: Leave a VM early in the week and late in the week with an e-mail in the middle.

Week 4 send the โ€œShould I stay or should I go e-mail?โ€ Here’s a quick outline:

Subject Line: (Prospects first name), should I stay or should I go?


I havenโ€™t heard back from you and that tells me one of three things.

    1. You have chosen to keep your insurance as is or already moved to another company.
    2. You might be interested but havenโ€™t had the time to get back to me yet.
    3. Youโ€™ve fallen and canโ€™t get up. In that case, please let me know ASAP and Iโ€™ll call 911 for you.

Please let me know which one it is because Iโ€™m starting to worry!

Honestly, all kidding aside, I understand you are really busy, and the last thing I want is to be a pain in your neck once a week. Whether your schedule is just too demanding or youโ€™ve gone another direction, I would appreciate it if you would take just a second to let me know so I can follow up accordingly. Thank you in advance, I look forward to hearing back from you.

Kindest regards,

๐—ง๐—œ๐—ฃ #๐Ÿฑ. ๐—œ๐—ณ ๐—ฉ๐—  ๐—ฎ๐—ป๐—ฑ ๐—ฒ-๐—บ๐—ฎ๐—ถ๐—น ๐—ฎ๐—ฟ๐—ฒ๐—ปโ€™๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด, ๐—ด๐—ผ โ€œ๐—ผ๐—น๐—ฑ ๐˜€๐—ฐ๐—ต๐—ผ๐—ผ๐—นโ€

Whatโ€™s old is often new again. In this digital age, you can stand out by utilizing the lost art of handwritten greeting cards. This is really going the extra mile but rememberโ€ฆthe extra mile is never a crowded space.

Send a greeting card with a real stamp. Make it a “just checking in” card and handwrite a personal note to your prospect along with your business card.

Greeting cards will separate you from the herd and show prospects you are different or better than everyone else and you are serious about wanting to earn their business. Think about it, don’t you love getting a personal handwritten note in your mail?


For more “old school” tips, check out the Insurance Agency Optimization book or Mastermind Membership.

Is your agency optimized?

Are you consistently:

  • Connecting with key community influencers
  • Posting on social media
  • Having team meetings
  • Holding your team accountable
  • Staying on top of industry updates

You know what to do; you just need a hand. That’s where we come in.

> Schedule a demo now!

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