words for insurance sales













As insurance producers, we talk to people all day long.

Do you pay attention to the words that you use?

An artist needs paint & canvas.

A chef needs food.

A mechanic needs tools.

You need WORDS to be successful at your craft! So it’s important to choose them wisely.

Today we’re sharing 𝟭𝟬 𝗣𝗒π—ͺπ—˜π—₯ π—ͺ𝗒π—₯𝗗𝗦 for insurance sales that you can start incorporating into your everyday vernacular to help you become more effective in your delivery and – the big goal – write more policies.

#1) π—”π— π—”π—­π—œπ—‘π—š

Everybody wants to be AMAZED! It tugs on people’s emotions and makes them move to take action. If I told you a dinner or show was AMAZING would you be more interested than if it was just good or even great?

π™Όπš›. π™²πšžπšœπšπš˜πš–πšŽπš› π™Έβ€™πš πš•πš’πš”πšŽ 𝚝𝚘 πš–πšŽπšŽπš πš πš’πšπš‘ 𝚒𝚘𝚞 𝚝𝚘 πš›πšŽπšŸπš’πšŽπš  πšœπš˜πš–πšŽ πšŠπš–πšŠπš£πš’πš—πš πš˜πš™πš™πš˜πš›πšπšžπš—πš’πšπš’πšŽπšœ 𝚠𝚎 πš‘πšŠπšŸπšŽ πšπš˜πš› 𝚒𝚘𝚞 𝚊𝚝 πšπš‘πšŽ πšŠπšπšŽπš—πšŒπš’β€¦

#2) π—”π—©π—’π—œπ——

FOMO is REAL. People will take action to AVOID missing something quicker than they will to gain something. So use the word AVOID.

π™Όπš›. π™²πšžπšœπšπš˜πš–πšŽπš›, π™Έβ€™πš πš•πš’πš”πšŽ 𝚝𝚘 πš–πšŽπšŽπš πš πš’πšπš‘ 𝚒𝚘𝚞 πšπš‘πš’πšœ πš πšŽπšŽπš” πš‹πšŽπšŒπšŠπšžπšœπšŽ πš’πšβ€™πšœ πš–πš’ πš“πš˜πš‹ 𝚝𝚘 πš‘πšŽπš•πš™ 𝚒𝚘𝚞 π™°πš…π™Ύπ™Έπ™³ πšπš‘πšŽ πš™πš˜πšπšŽπš—πšπš’πšŠπš• πš•πš˜πšœπšœπšŽπšœ πšπš‘πšŠπš 𝚠𝚎 𝚜𝚎𝚎 𝚜𝚘 πš˜πšπšπšŽπš— 𝚊𝚝 πšŒπš•πšŠπš’πš–πšœ πšπš’πš–πšŽ.

#3) π—•π—˜π—–π—”π—¨π—¦π—˜

The word ‘because’ explains the WHY behind people’s need to take action.

π™Όπš›. π™²πšžπšœπšπš˜πš–πšŽπš›, 𝙸 πš—πšŽπšŽπš 𝚝𝚘 πš–πšŽπšŽπš πš πš’πšπš‘ 𝚒𝚘𝚞 πšπš‘πš’πšœ πš πšŽπšŽπš” π™±π™΄π™²π™°πš„πš‚π™΄ 𝚠𝚎 πš‘πšŠπšŸπšŽ πšœπšŽπšŽπš— πšŠπš— πš’πš—πšŒπš›πšŽπšπš’πš‹πš•πšŽ πšŠπš–πš˜πšžπš—πš πš•πš˜πšœπšœπšŽπšœ πš πš’πšπš‘πš’πš— πš˜πšžπš› πšŒπš˜πš–πš–πšžπš—πš’πšπš’ πš›πšŽπšŒπšŽπš—πšπš•πš’ πšŠπš—πš 𝙸 πš πšŠπš—πš 𝚝𝚘 πš‘πšŽπš•πš™ 𝚒𝚘𝚞 π™°πš…π™Ύπ™Έπ™³ πšπšŽπšπšπš’πš—πš πšœπšπšžπšŒπš” πš’πš— 𝚊 πš‹πšŠπš πšœπš’πšπšžπšŠπšπš’πš˜πš—.

#4) π—™π—œπ—₯𝗦𝗧

Everybody wants to be FIRST. It shows priority… makes them a VIP.

π™Όπš›. π™²πšžπšœπšπš˜πš–πšŽπš›, 𝙸 πš˜πš—πš•πš’ πš‘πšŠπšŸπšŽ πšπš’πš–πšŽ πš’πš— πš–πš’ πšœπšŒπš‘πšŽπšπšžπš•πšŽ 𝚝𝚘 πš–πšŽπšŽπš πš πš’πšπš‘ 𝟸𝟢 πšŒπšžπšœπšπš˜πš–πšŽπš›πšœ πšπš‘πš’πšœ πš–πš˜πš—πšπš‘, πš‹πšžπš πš‹πšŽπšπš˜πš›πšŽ 𝙸 πšœπšπšŠπš›πš πšπš’πš•πš•πš’πš—πš πš’πš— 𝚍𝚊𝚝𝚎𝚜 πšŠπš—πš πšπš’πš–πšŽπšœ 𝙸 πš πšŠπš—πšπšŽπš 𝚝𝚘 πšŒπšŠπš•πš• 𝚒𝚘𝚞 π™΅π™Έπšπš‚πšƒ!

#5) π—œπ— π—”π—šπ—œπ—‘π—˜

We sell products that help people when they need them the most. However, it’s not something people see, touch, feel or smell. So they have to IMAGINE.

π™Όπš›. π™²πšžπšœπšπš˜πš–πšŽπš›, 𝙸𝙼𝙰𝙢𝙸𝙽𝙴 πš‘πš˜πš  π™°π™Όπ™°πš‰π™Έπ™½π™Ά πš’πš πš πš’πš•πš• πšπšŽπšŽπš• 𝚝𝚘 πš”πš—πš˜πš  πšπš‘πšŠπš 𝚒𝚘𝚞 πšŠπš›πšŽ πš™πš›πš˜πš™πšŽπš›πš•πš’ πš™πš›πš˜πšπšŽπšŒπšπšŽπš πšπš›πš˜πš– πšŠπš•πš• πšžπš—πšŒπšŽπš›πšπšŠπš’πš—πšπš’.

#6) π—’π—£π—§π—œπ—’π—‘π—¦

Nobody wants to be TOLD they HAVE to do something. Everybody wants OPTIONS!

π™Όπš›. π™²πšžπšœπšπš˜πš–πšŽπš›, πš‹πšŠπšœπšŽπš πš˜πš— πšŽπšŸπšŽπš›πš’πšπš‘πš’πš—πš 𝚒𝚘𝚞 πšœπšŠπš’πš 𝚠𝚊𝚜 πš’πš–πš™πš˜πš›πšπšŠπš—πš 𝚝𝚘 πš’πš˜πšžβ€¦πš’πš πš•πš˜πš˜πš”πšœ πš•πš’πš”πšŽ 𝙸 πš‘πšŠπšŸπšŽ 𝟸, 𝟹 πš–πšŠπš’πš‹πšŽ πšŽπšŸπšŽπš— 𝟺 π™°π™Όπš‰π™°πš‰π™Έπ™½π™Ά π™Ύπ™Ώπšƒπ™Έπ™Ύπ™½πš‚ πšπš˜πš› 𝚒𝚘𝚞 𝚝𝚘 πšŒπš˜πš—πšœπš’πšπšŽπš›. πš‚πš˜ πšπš‘πšŽ π™΅π™Έπšπš‚πšƒ πšπš‘πš’πš—πš πš πšŽβ€™πš•πš• πš—πšŽπšŽπš 𝚝𝚘 𝚍𝚘 πš’πšœ πšœπšŒπš‘πšŽπšπšžπš•πšŽ 𝚊 πšπš’πš–πšŽ 𝚝𝚘 πš–πšŽπšŽπš. π™·πš˜πš  πšœπš˜πš˜πš— πšŒπšŠπš— 𝚒𝚘𝚞 πšŒπš˜πš–πšŽ πš’πš—?

#7) π—¦π—œπ— π—£π—Ÿπ—˜

We all pretty much like things that are easy. So remind the prospect of just how SIMPLE working with you is!

π™Όπš›. π™²πšžπšœπšπš˜πš–πšŽπš›, πš—πš˜πš  πšπš‘πšŠπš 𝚒𝚘𝚞 πš‘πšŠπšŸπšŽ πšπšŽπšœπš’πšπš—πšŽπš πšŠπš—πš πšŒπšžπšœπšπš˜πš–πš’πš£πšŽπš πš’πš˜πšžπš› πš™πš›πš˜πšπšŽπšŒπšπš’πš˜πš— πš™πš•πšŠπš—β€¦πš™πšžπšπšπš’πš—πš πš’πš πš’πš— πš™πš•πšŠπšŒπšŽ πšŠπš—πš πšœπšπšŠπš›πšπš’πš—πš πš’πš πšŠπš•πš• 𝚝𝚘𝚍𝚊𝚒 πš πš’πš•πš• πš‹πšŽ πšœπšžπš™πšŽπš› πš‚π™Έπ™Όπ™Ώπ™»π™΄.

#8) π—¦π—’π—Ÿπ—¨π—§π—œπ—’π—‘π—¦

The bottom line is people want solutions to their biggest problems and they want answers to all of their questions.

π™Όπš›. π™²πšžπšœπšπš˜πš–πšŽπš›, πš‹πšŠπšœπšŽπš πš˜πš— πš πš‘πšŠπš 𝚒𝚘𝚞 πšŠπš›πšŽ πšπšŽπš•πš•πš’πš—πš πš–πšŽ πš’πšœ πš’πš–πš™πš˜πš›πšπšŠπš—πš 𝚝𝚘 πšˆπ™Ύπš„, π™Έβ€™πšŸπšŽ πšŒπš˜πš–πšŽ πšžπš™ πš πš’πšπš‘ 𝚊 πšŒπš˜πšžπš™πš•πšŽ πšπš’πšπšπšŽπš›πšŽπš—πš πš‚π™Ύπ™»πš„πšƒπ™Έπ™Ύπ™½πš‚ πšπš˜πš› 𝚒𝚘𝚞 𝚝𝚘 πšŒπš˜πš—πšœπš’πšπšŽπš›.

#9) π—ͺπ—˜

Two letters…super powerful! WE, not ME. It lets the customer know that you two are in this thing together. When referring to your company it’s WE not THEY. When something needs to be done it’s WE, not YOU.

π™Όπš›. π™²πšžπšœπšπš˜πš–πšŽπš›, π™Έβ€™πš– πšπš•πšŠπš πš†π™΄ πš–πšŽπš 𝚝𝚘𝚍𝚊𝚒 πšŠπš—πš π™Έβ€™πš– πšŽπš‘πšŒπš’πšπšŽπš πšŠπš‹πš˜πšžπš πšœπšŽπš›πšŸπš’πšŒπš’πš—πš πšπš‘πšŽ π™°π™Όπ™°πš‰π™Έπ™½π™Ά πš™πš•πšŠπš— πš†π™΄ πš‹πšžπš’πš•πš πšπš˜πšπšŽπšπš‘πšŽπš› πšπš˜πš› πš–πšŠπš—πš’ πš’πšŽπšŠπš›πšœ 𝚝𝚘 πšŒπš˜πš–πšŽ!

#10) π—’π—£π—§π—œπ— π—”π—Ÿ

You hear me talk about opportunity optimization all of the time. Well, the word OPTIMAL means THE BEST or MOST FAVORABLE. So when you are speaking to a customer don’t you want the solutions to be the BEST?

π™Όπš›. π™²πšžπšœπšπš˜πš–πšŽπš›, πš‹πšŠπšœπšŽπš πš˜πš— πšπš‘πšŽ πšŒπš˜πš—πšŒπšŽπš›πš—πšœ 𝚒𝚘𝚞 πšœπš‘πšŠπš›πšŽπš πš πš’πšπš‘ πš–πšŽ, 𝙸 𝚠𝚊𝚜 πšŠπš‹πš•πšŽ 𝚝𝚘 πšŒπš›πšŽπšŠπšπšŽ πšŠπš— π™Ύπ™Ώπšƒπ™Έπ™Όπ™°π™» πš‚π™Ύπ™»πš„πšƒπ™Έπ™Ύπ™½ πš πš‘πš’πšŒπš‘ πšŠπš•πš•πš˜πš πšœ 𝚒𝚘𝚞 𝚝𝚘 π™°πš…π™Ύπ™Έπ™³ πš™πš˜πšπšŽπš—πšπš’πšŠπš• πšπšžπšπšžπš›πšŽ πš›πš’πšœπš”πšœ. πšƒπš˜πšπšŽπšπš‘πšŽπš› πš†π™΄ πšŒπšŠπš— 𝚐𝚎𝚝 πšπš‘πš’πšœ π™°π™Όπ™°πš‰π™Έπ™½π™Ά πš™πš•πšŠπš— πšœπšπšŠπš›πšπšŽπš 𝚝𝚘𝚍𝚊𝚒 π™±π™΄π™²π™°πš„πš‚π™΄ πš’πšβ€™πšœ πšŽπš‘πšπš›πšŽπš–πšŽπš•πš’ πš‚π™Έπ™Όπ™Ώπ™»π™΄!

Power on with these power words for insurance sales, friends. And if you run into Life Objections – check out this free resource.


Want more Power Words? We’ve got them! Check out our 27 Words That Matter in Insurance Sales.